Saturday, August 13, 2005

Why Start a LinkedIn Group?

If you're a member of an organization of any type, and the organization does not yet have a LinkedIn group, here are some reasons why you may want to start such a group (as opposed to just trying to connect to people on an individual basis:
  1. To be able to see the complete profiles of fellow group members not within three degrees of your network.
  2. To more easily find people you already know and trust within LinkedIn, so that you may send an introduction to them to exchange email addresses so that you may then send an invitation to connect.
  3. To be able to send introductions directly to people within your group without having to use more costly and limited InMails.
  4. To offer newbies a way to quickly and easily realize value in LinkedIn. When a newbie joins a LinkedIn group and finds that they are immediately connected to hundreds of people in the group, that is more exciting and motivating than starting in LinkedIn with a single connection, especially if that single connection isn't very well connected themselves.
To find out more about LinkedIn groups, including how to set one up, go to the LinkedIn home page and click LinkedIn for Groups at the very bottom of the page.

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